Cyan Boujee under investigation over alleged Russian job scam
South African influencer and DJ Cyan Boujee, born Honour Zuma, is under investigation for her promotion of a controversial Russian job program that has raised human trafficking concerns.
The Department of International Relations and Cooperation confirmed that the probe focuses on the “Alabuga Start” initiative, which Cyan advertised to her followers. Authorities suspect the program may be targeting young African women with false promises of work in Russia.
Cyan drew public attention after posting a video on Instagram, which has since been deleted, encouraging women to apply for the program. The advert highlighted high-paying jobs, free travel, and free accommodation as incentives.
Soon after the video circulated, critics questioned the legitimacy of the offer. They noted that the advertised roles lacked clear descriptions, and videos from the Alabuga facility suggested that workers lived in cramped conditions described by some as “prison-like.” Reports also linked the site to the production of Geran-2 kamikaze drones used in the Ukraine conflict.
The backlash spread quickly on social media, where many accused Cyan of promoting a scheme that could exploit vulnerable women. Some users warned that her endorsement risked luring young followers into dangerous situations.
Officials said they are assessing whether the initiative mirrors previous trafficking cases in Africa, where job seekers have been misled with promises of overseas opportunities. Experts have urged caution, saying the warning signs in this case are consistent with recruitment tactics seen in human trafficking operations.
Cyan has not responded publicly to the allegations. She is known both for her popularity online and for past controversies, including assault allegations and the circulation of a leaked private video.
The incident has sparked renewed debate over influencer responsibility, with calls for tighter regulations on online endorsements. In the meantime, authorities are urging young South Africans to thoroughly verify any overseas job opportunities before committing.
