HARARE – Zimbabweans consumed an astonishing 2.66 million hectolitres of lager beer in 2024, according to new figures released by Delta Corporation, the country’s largest beverage producer. This marks a significant jump from previous years and highlights the nation’s growing appetite for lager, particularly among younger urban consumers.
The surge in consumption is largely credited to Delta’s expanded production capacity and more efficient distribution networks. The company’s strategic upgrades have enabled them to meet rising demand and maintain consistent supply across Zimbabwe’s provinces.
Of the total lager sales, the iconic Carling Black Label emerged as a standout performer, accounting for over one million hectolitres on its own. This makes it the most popular lager brand in the country, underscoring changing consumer preferences and brand loyalty trends.
Industry analysts say the upward trend in beer consumption reflects broader economic shifts, including improved disposable incomes in some sectors and a cultural leaning toward social drinking. “We are seeing a lifestyle change, especially in urban areas, where lager is becoming the beverage of choice,” one analyst noted.
In response to the booming demand, Delta Corporation has committed to further investment in its brewing infrastructure and product innovation. The company has also hinted at plans to diversify its product line to stay ahead in an increasingly competitive market.
